Merchant Terms

1. Introduction & Acceptance

These Merchant Terms govern access to and use of the BLEND merchant panel and all related merchant services (the “Merchant Platform”), provided by Apesanteur LLC (შპს „აპესანტირ“), a limited liability company registered in Georgia that operates the BLEND platform. By registering as a merchant, activating a merchant account, or clicking “I Agree”, you (the “Merchant”) confirm you have read and agree to these Merchant Terms, our Privacy Policy, Cookie Policy, and Promotional Campaign Terms, incorporated by reference.

These Merchant Terms apply in addition to the general Terms of Service. On matters specific to merchant functionality, these Merchant Terms prevail. If you do not agree, you must not register as a merchant or use the Merchant Platform.

2. Definitions

Merchant — a business registered to list stores, offers, and promotions. Store Profile — the publicly visible profile representing a merchant’s establishment. Offer — a discount, deal, coupon, or promotion listed for users. Merchant Panel — the web interface to manage profiles, offers, and campaigns. Promotional Campaign / Boost — a paid service that increases visibility, subject to the Promotional Campaign Terms.

Content — all information, text, images, logos, descriptions, pricing, and other materials a merchant submits. Merchant Analytics — anonymised, aggregated performance data about the merchant’s own store and offers. Applicable Law — all laws applicable to the merchant’s use of the Platform, including Georgian law, GDPR (where applicable), and consumer protection law in each market the merchant operates.

3. Eligibility & Registration

Eligibility. To register you must be a legally constituted business with all licences and authority required for your business and offers, not be on any sanctions list, and not have had a prior merchant account terminated for breach. Merchant accounts are for business use only — not private individuals acting non-commercially.

Registration & verification. You must provide accurate, complete, current information (legal and trading name, registration number, address, authorised contact, business category). BLEND may verify information, request documentation, and decline any application at its discretion. Keep all registration information up to date.

One account per entity. Each legal business entity may hold only one merchant account unless BLEND authorises otherwise in writing.

4. Account Security

You are solely responsible for keeping your credentials confidential and for all activity under your account, including by personnel you authorise to use the Merchant Panel. Notify security@blendapp.ge immediately of any unauthorised access or security incident. You must not sell, transfer, or sublicense your account, access the Merchant Platform other than through the authorised panel, use bots without written consent, or circumvent any security measure.

5. Permitted Use

You may use the Merchant Platform only to: create and maintain accurate Store Profiles; list genuine offers; manage active offers; view analytics for your own store and offers; purchase and manage Promotional Campaigns; and contact BLEND support.

You must not promote products or services not legitimately offered by your registered business, promote third-party businesses, conduct activity unrelated to genuine offers, attempt to obtain user personal data through the platform, or do anything that disrupts or harms other merchants, users, or the Platform.

6. Store Profiles & Offers

Accuracy. You are solely responsible for the accuracy and currency of your Store Profile and offers. Offers must be genuine and honestly described, state the correct original and discounted price (no artificial inflation), clearly state all material conditions, be available to all eligible users during the validity period, and comply with consumer-protection and advertising law.

Redemption & fulfilment. BLEND is a discovery and marketing platform and is not a party to any transaction. The merchant is solely responsible for honouring offers, the quality, safety, and legality of products/services, all aspects of the transaction (payment, delivery, refunds, support), and resolving disputes directly with the user. BLEND accepts no liability for a merchant’s failure to honour an offer.

Prohibited offer practices. Bait-and-switch, artificial price inflation, phantom offers, duplicate listings to game ranking, misleading or concealed conditions, and knowingly keeping expired offers active are all prohibited.

7. Content Standards & Ownership

By submitting Content you represent and warrant that it is accurate and not misleading; that you own or hold all rights, licences, and permissions necessary to publish it and to grant the licence in Section 11; and that it does not infringe the copyright, trademark, privacy, or any other right of any third party and complies with Applicable Law.

Prohibited & images. Content must not be false, deceptive, defamatory, obscene, hateful, or unlawful, infringe third-party IP, contain personal data without a lawful basis, or contain malicious code. Images must accurately represent your actual business, profile, or offer and meet any technical specifications BLEND publishes.

Review & removal. BLEND may (but is not obliged to) review, edit, or remove Content that violates these Terms or the law, with or without notice. Removal of Content does not relieve the merchant of liability for having published it.

8. Promotional Campaigns & Boosts

You may purchase Promotional Campaigns to increase the visibility of your store or offers, subject to the Promotional Campaign Terms. Campaigns affect visibility within the Platform’s discovery features on a probabilistic basis and do not guarantee any specific placement, ranking, or number of interactions. Content promoted through a campaign must comply with Section 7.

9. Merchant Analytics

Merchant Analytics are anonymised and aggregated, relate only to your own store and offers, and never include any individual user’s personal data, identity, or contact information. You cannot access individual user records or data about other merchants.

Analytics are informational only; BLEND does not warrant their accuracy and they should not be the sole basis for business decisions. You must not attempt to identify or re-identify users, combine analytics to re-identify individuals, share analytics other than for internal business analysis, or use analytics in violation of data protection law.

10. Fees, Payments & Billing

The basic merchant account (Store Profile and standard offer listing) is free. Fees apply to Promotional Campaign services as set out in the Promotional Campaign Terms. All payments are processed by certified third-party payment processors; BLEND does not collect or store payment card data. You are responsible for all applicable taxes. Report any billing error to security@blendapp.ge within 30 days of the charge.

11. Intellectual Property

BLEND IP. All intellectual property in the Merchant Platform, panel interface, software, technology, branding, and trade marks remains BLEND’s exclusive property. These Terms grant you no rights in BLEND’s IP beyond the limited access in Section 5.

Merchant content licence. By submitting Content you grant BLEND a non-exclusive, worldwide, royalty-free, sublicensable licence to host, store, reproduce, modify (for technical compatibility only), display, and distribute it solely to operate and promote the Platform and make your store and offers visible to users — for as long as the Content remains on the Platform, plus a reasonable period for caching and backups.

Merchant ownership. BLEND does not claim ownership of, and holds no copyright in, any Content you submit; you retain all intellectual property rights in your Content, subject to the licence above. You may not use BLEND’s name, logo, or branding without prior written consent.

12. Data Protection

BLEND is the data controller of personal data processed through the Merchant Platform in connection with merchant accounts (such as authorised-personnel registration and contact data), processed under our Privacy Policy. Where you process personal data of your own customers or staff outside the Platform, you are an independent controller and solely responsible for your own GDPR / Georgian-law compliance.

BLEND does not act as a processor for merchants and does not provide user personal data to merchants — analytics are anonymised and aggregated only. Any attempt to obtain user personal data through the Platform is a material breach and may be reported to the supervisory authority (in Georgia, the Personal Data Protection Service — pdp.gov.ge). Merchant-account data is retained for 36 months after closure.

13. Representations & Warranties

By registering and continuing to use the Merchant Platform, you represent and warrant on an ongoing basis that you are a legally constituted entity with authority to enter these Terms; that all information you provide is true and accurate; that you hold all necessary licences in every jurisdiction you operate; that your use and all Content comply with Applicable Law; that you have all rights necessary to grant the content licence; that you will honour all genuine offers; and that you will promptly notify BLEND of material business changes (cessation of trading, insolvency, loss of a licence).

14. Prohibited Conduct

In addition to other prohibitions, merchants must not engage in fraudulent or deceptive conduct; manipulate or abuse any ranking, visibility, or analytics feature; create fake accounts, reviews, or interactions, or solicit fake reviews; use the platform or its data for unlawful purposes; interfere with or probe the Platform without authorisation; circumvent security; impersonate BLEND; or collude with other merchants in a manner that would breach competition law.

15. Enforcement, Suspension & Termination

Enforcement. BLEND may respond to actual or suspected violations with measures proportionate to the breach — a warning, required content removal, feature restriction, suspension, permanent termination, or reporting to authorities where required by law.

Suspension & termination. BLEND may suspend immediately and without notice for a material breach, an immediate risk, suspected fraud/illegality, or by authority order; in less urgent cases it will give reasonable notice and an opportunity to remedy. BLEND may permanently terminate for material/repeated/unremedied breach, fraud or illegality, service discontinuation, or legal requirement.

By you / effect. You may close your account at any time via the panel or by emailing us; active offers and campaigns are then deactivated and merchant-account data is retained for 36 months. Provisions that by nature survive (including Sections 11, 12, 13, 16, 17, 18, and 19) continue after termination.

16. Disclaimers

The Merchant Platform is provided “as is” and “as available”. BLEND does not warrant uninterrupted or error-free operation, and does not guarantee any level of traffic, engagement, redemptions, revenue, or business outcomes (including from Promotional Campaigns). BLEND is not responsible for third-party services, and its listing of a merchant does not constitute an endorsement or verification of the merchant or its claims.

17. Limitation of Liability

To the fullest extent permitted by Applicable Law, BLEND is not liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profit, revenue, business opportunity, data, or reputation. BLEND’s total aggregate liability in connection with these Terms or the Merchant Platform shall not exceed the greater of the total fees paid by the merchant in the preceding 12 months or EUR 100. These limitations are an essential basis of the agreement.

18. Indemnification

You agree to indemnify, defend, and hold harmless BLEND and its officers, directors, employees, agents, and affiliates from any claims, liabilities, losses, damages, penalties, and costs (including reasonable legal fees) arising out of or relating to: your breach of these Terms; any Content you submit, including any claim that it infringes a third party’s rights; your violation of Applicable Law; any dispute between you and a user; and your negligence, wilful misconduct, or fraud. BLEND may assume exclusive control of the defence of any indemnified matter.

19. Governing Law & Disputes

These Merchant Terms are governed by the laws of Georgia. If you are established in the EU/EEA, mandatory provisions of your local law continue to apply where required. The parties will first attempt to resolve any dispute by good-faith negotiation; if not resolved within 30 days of written notice, either party may refer it to the competent courts of Georgia. Nothing limits an EU/EEA merchant’s right to bring proceedings in its member state where required by EU law.

20. Changes to These Terms

BLEND may modify these Merchant Terms. For material changes (significantly affecting rights or obligations, introducing new fees, or materially altering permitted/prohibited activities), BLEND will give at least 30 days’ advance written notice by email or via a prominent notice in the Merchant Panel. Continued use after the effective date constitutes acceptance; otherwise, close your account before that date.

21. General Provisions

These Merchant Terms (with the Privacy Policy, Cookie Policy, and Promotional Campaign Terms) are the entire agreement on their subject matter. If any provision is unenforceable it will be modified or severed without affecting the rest. No failure to enforce is a waiver. You may not assign your rights without consent; BLEND may assign in a business transfer. The parties are independent contractors — no partnership or agency is created. Neither party is liable for events beyond its reasonable control. These Terms are provided in English, which prevails over any translation.

22. Contact

For questions or notices about these Merchant Terms, contact BLEND:

• Email: security@blendapp.ge
• Website: blendapp.ge
• Address: Apesanteur LLC (შპს „აპესანტირ“), Tbilisi, Georgia